Hello

I'm Abbas 👋
AI Digital Marketing
Specialist & Photographer

I help brands grow through SEO, paid ads, AI-powered workflows, content strategy, and premium visual content.

Experience
3+
Years in AI Marketing & Photography
AI Marketing
Google Ads
SEO
AI Workflow
AI Automation
Social Media
3+Years Experience
40+Properties Shot
10+Projects Delivered
7+Brands Helped
2+AI Agents Created
5+Client Recommendations
3+Years Experience
40+Properties Shot
10+Projects Delivered
7+Brands Helped
2+AI Agents Created
5+Client Recommendations
Digital Marketing
AI Marketing
SEO
Paid Ads
Social Media
Analytics
Content Strategy
Photography
Digital Marketing
AI Marketing
SEO
Paid Ads
Social Media
Analytics
Content Strategy
Photography
Digital Marketing
AI Marketing
SEO
Paid Ads
Social Media
Analytics
Content Strategy
Photography

about.

I'm Abbas Hamad Fannoush, an AI Digital Marketing Specialist based in Dubai with nearly 3 years of hands-on experience across real estate, e-commerce, and retail brands. I combine digital marketing, paid ads, SEO, content strategy, AI workflows, and creative production to help brands grow visibility, generate qualified leads, and improve campaign performance.

My work covers Google Ads, Meta Ads, social media strategy, SEO, analytics, Shopify, content planning, real estate photography/videography, and AI-assisted marketing systems. I use tools like Lovable, ChatGPT, AI agents, GA4, HubSpot, Zoho, Adobe, Canva, and CapCut to move faster from idea to execution.

I focus on building practical marketing systems that turn research, content, ads, and data into real business results.

Available for projects
Dubai, UAE
AI Digital Marketing
AI-First
Workflows & agents
40+
Properties shot
3+ years across real estate, e-commerce & retail

experience.

WyzRent Holiday Homes AI Digital Marketing Specialist

Dubai, UAE · Oct 2025 – Present
  • Lead AI-enabled marketing for a luxury holiday-home and property-management brand.
  • Work on SEO, Google Ads, Meta Ads, content, lead generation, competitor research, and AI-assisted workflows.
  • Generated 80+ qualified leads and improved social reach/engagement by 40%+.
  • Built Lovable-based AI dashboard/app concepts and marketing workflows.

Mavera AE Digital Marketing Specialist

Dubai, UAE · Sep 2024 – Oct 2025
  • Managed social media, content calendars, paid ads, lead generation, and brand visibility.
  • Increased followers by 35%+ and improved qualified lead volume by 30%+.
  • Managed Meta Ads and Google Ads with campaign reporting and optimization.

Wisam Al Mashreq Digital Marketing Specialist

Riyadh, Saudi Arabia · Sep 2023 – Aug 2024
  • Managed social media, content strategy, paid campaigns, Meta Ads, and Google Ads.
  • Helped increase sales by 20–30% and boosted social reach by around 40%.
  • Created campaign reports and performance summaries.

education.

Lebanese International University (LIU)
Bachelor Degree in Digital Marketing
Beirut, Lebanon
Al Amir Shakib Arsalan School
Baccalaureate in Life Science
Lebanon

accolades.

80+ qualified leads generated
40%+ social reach growth
35%+ follower growth
20–30% sales improvement
2+ AI agents / workflows
Lovable AI dashboards built
Recognized across UAE & KSA brands
Capabilities

skills.

Digital Marketing StrategyAI MarketingPrompt EngineeringSEOGoogle AdsMeta AdsPaid SocialContent StrategyCopywritingSocial Media ManagementE-commerceShopifyEmail/SMS AutomationGA4 AnalyticsCRMLanding PagesAI AgentsLLM WorkflowsReal Estate PhotographyVideography

tools.

My daily marketing & creative stack.

Google Ads
Ads & Growth
Meta Ads
Ads & Growth
GA4
Analytics
Search Console
Analytics
Google Trends
Analytics
HubSpot
CRM
Zoho
CRM
Shopify
E-commerce
Lovable
AI Build
ChatGPT
AI
Canva
Creative
CapCut
Creative
Photoshop
Creative
Premiere
Creative
MS Office
Productivity
Figma
Creative
Photography
Creative
Case Studies

successful
campaigns.

Real campaigns, real numbers. A look at how data-driven strategy and AI-assisted workflows turn ad spend into measurable business growth.

Google AdsMedical Aesthetics

Expert Medical

Precision-led Google Ads for an aesthetic-focused clinic sub-brand.

Launched a precision-led Google Ads campaign for Expert Medical, the aesthetic sub-brand of the Expert app, designed to drive both high-intent traffic and direct patient bookings.

Through advanced audience segmentation, conversion-optimized creatives, and strategic placements targeting laser hair removal, PRP, and skin rejuvenation, the campaign bridged Instagram engagement with in-clinic consultation bookings — delivering scalable ROI in the medical aesthetics niche.

£2.93M
Revenue
1,117%
ROAS
58.6%
Conv. Rate
Expert Medical — Google Ads overview: £262K cost, £2.93M purchases, 58.62% conversion rate, 1,117.76% ROAS
Expert Medical — 2,270 phone calls at £0.26 average cost per call
Source: Google Ads dashboard — Expert Medical
2,270
Qualified phone calls
2.5K+
Clicks delivered
£0.26
Avg. cost per call
58.62%
Conversion rate
£2.93M
Purchases generated
1,117%
Actual ROAS
Hypernym campaign summary: AED 8.3K spend, 67 leads, AED 124 CPL, 100% conversion objective
Lead funnel: 1,880 interactions, 1,720 raw leads
Source: LinkedIn & Meta Ads — Hypernym
LinkedIn & Meta AdsB2B Logistics

Hypernym — Lead Generation

A focused B2B lead-gen campaign for a logistics & IoT solutions brand at GITEX.

Built a 100% conversion-focused funnel across LinkedIn and Meta to drive qualified B2B sign-ups for Hypernym's Fleet Management and Advanced IoT solutions during GITEX.

With AED 8.3K in spend, the campaign delivered 67 qualified leads at AED 124 CPL, generated 1,880 interactions and 1,720 raw leads, and reached 94K+ impressions with a healthy CTR up to 0.71% across creatives.

67
Qualified Leads
AED 124
Cost / Lead
94K+
Impressions
AED 8.3K
Total ad spend
67
Qualified leads
1,720
Raw leads captured
94,544
Impressions
660
Clicks delivered
0.71%
Peak CTR
Google + Meta AdsReal Estate / PropTech

WyzRent — Property Owner Acquisition

Full-funnel growth campaign to attract Dubai property owners onto the WyzRent platform.

Designed and managed an always-on acquisition engine for WyzRent, combining Google Ads search intent with Meta lead forms to capture qualified property owners across the UAE.

The Google campaign delivered 194K clicks and 377K impressions at AED 68K spend, generating 12K conversions. The Meta lead-form layer added 122 high-intent owner leads at just AED 48 CPL from AED 5,880 spend — a steady, scalable pipeline of property owners ready to list.

12K
Conversions
AED 48
Cost / Lead
194K
Clicks
WyzRent Google Ads: 194K clicks, 377K impressions, 68K AED cost, 12K conversions
WyzRent Meta lead form: 122 leads at AED 48 per lead, AED 5,880 spent
Source: Google Ads & Meta Ads Manager — WyzRent
122
Property owner leads
AED 48
Cost per owner lead
12K
Google conversions
194K
Google clicks
377K
Impressions
AED 74K
Combined ad spend
More case studies coming soon
Let's Connect

contact.

Available for freelance projects, full-time roles, and creative collaborations across Dubai & the UAE. Reach out — I usually reply within a few hours.

based in dubai.

Working with brands across the UAE and remotely worldwide. Open to in-person meetings in Dubai for retainer clients and creative shoots.